Blog Archives

The Brandformation of Korn/Ferry: Behind the Scenes

The Brandformation of Korn/Ferry: Behind the Scenes

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The Korn/Ferry Brand Through the Eyes of a Newcomer

The Korn/Ferry Brand Through the Eyes of a Newcomer

Branding and rebranding seem to be regular processes most businesses undergo at least two to three times thoughout the average person’s career, if not more. ...

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Expertise Trust: The Coin of the Realm in Professional Services

Expertise Trust: The Coin of the Realm in Professional Services

When you think of Harvard, McKinsey, or Goldman Sachs, what do you think of?  Experts?   Recognized?  Trusted?  Premium?  Likely most or all of the above.  ...

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What is a Brand and When is the Right Time to Move On? The Heritage of Korn/Ferry Whitehead Mann

What is a Brand and When is the Right Time to Move On? The Heritage of Korn/Ferry Whitehead Mann

Put simply, a “brand” is what your prospect thinks of when he or she hears your  name. Thoughts evoked by ‘Whitehead Mann’ conjure up “board ...

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A Day in the Life of the Korn/Ferry Brand

A Day in the Life of the Korn/Ferry Brand

I recently had a whirlwind day at Korn/Ferry that started out something like this: 7 a.m. Call with a reporter at the Wall Street Journal ...

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The Korn/Ferry Brand Expression

The Korn/Ferry Brand Expression

Korn/Ferry’s current brand platform utilizes a rich and bold expression woven around positioning of “Greatness Cultivated.” Strong photography of silhouetted executives over some of the ...

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Professional Services Branding 101

Imagine trying to sell someone a sweater they couldn’t see. Or a car they couldn’t test drive. Therein lies the challenge of professional services marketing, ...

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The Brand-Formation of Korn/Ferry

The Brand-Formation of Korn/Ferry

While it’s true that great brands endure the tests of time, they do so through periodic transformation to reflect new realities, broadened visions, and adaptation ...

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