Archive for November, 2013

Our Brand Ambassadors

Our Brand Ambassadors

The way professional services companies market themselves has changed greatly over the past several years, triggered largely by the Internet and the novel marketing opportunities it has opened up. ...

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The Power of the Korn Ferry Brand

The Power of the Korn Ferry Brand

When I joined Futurestep in December 2011 as Global Head of Marketing & Communications, I remember how everyone in the Futurestep business would introduce themselves ...

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Thought Leadership: Cutting Through the Noise

Thought Leadership: Cutting Through the Noise

Korn/Ferry has built its brand around bringing scientific precision to bear on that most subjective field: people. Executive assessments, mission-critical competencies, best-in-class profiles—all of these have given ...

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The Rich Brand History of Korn/Ferry’s Diversity, Inclusion, and Talent Optimization Practice

The Rich Brand History of Korn/Ferry’s Diversity, Inclusion, and Talent Optimization Practice

Just over a year ago, Global Novations, a boutique diversity and inclusion and talent optimization firm, became part of Korn/Ferry Leadership and Talent Consulting, creating ...

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The Korn Ferry Brand Through the Years: A Retrospective

The Korn Ferry Brand Through the Years: A Retrospective

Stepping into virtually uncharted territory, with an understanding of the search business and a mere $10,000 investment, Lester Korn and Richard Ferry founded Korn/Ferry Enterprises—a ...

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A Branded House – Or a House of Brands?

A Branded House – Or a House of Brands?

I joined the Korn Ferry organization almost three years ago, taking global marketing responsibility for the firm’s standalone Futurestep brand. Before taking the role, I ...

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The Brandformation of Korn/Ferry: Behind the Scenes

The Brandformation of Korn/Ferry: Behind the Scenes

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The Korn/Ferry Brand Through the Eyes of a Newcomer

The Korn/Ferry Brand Through the Eyes of a Newcomer

Branding and rebranding seem to be regular processes most businesses undergo at least two to three times thoughout the average person’s career, if not more. ...

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