The Korn Ferry Brand Through the Years: A Retrospective

The Korn Ferry Brand Through the Years: A Retrospective

Stepping into virtually uncharted territory, with an understanding of the search business and a mere $10,000 investment, Lester Korn and Richard Ferry founded Korn/Ferry Enterprises—a ...

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Professional Services Branding 101

Imagine trying to sell someone a sweater they couldn’t see. Or a car they couldn’t test drive. Therein lies the challenge of professional services marketing, ...

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