The Brand-Formation of Korn/Ferry

The Brand-Formation of Korn/Ferry

While it’s true that great brands endure the tests of time, they do so through periodic transformation to reflect new realities, broadened visions, and adaptation ...

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The Greater the Brand, the Bigger the Career

The Greater the Brand, the Bigger the Career

Big brand, big talent. According to a recent Korn Ferry survey, brand-name power does more than drive revenue and profit. It drives talent. The survey ...

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Old Medium, New Expression

Old Medium, New Expression

There is nothing extraordinary about a professional services firm publishing a magazine to distribute content on a regular basis – in fact, you may argue, ...

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The Brand-Formation Road Map

The Brand-Formation Road Map

The time had come to refresh the brand. Over four and a half decades, Korn Ferry had grown into a $1 billion company with a ...

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Culture and the Brand

Culture and the Brand

One of my first projects when I joined Korn Ferry almost 6 years ago was reviewing and reformatting all of the Partner bios as we ...

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Our Brand Ambassadors

Our Brand Ambassadors

The way professional services companies market themselves has changed greatly over the past several years, triggered largely by the Internet and the novel marketing opportunities it has opened up. ...

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The Power of the Korn Ferry Brand

The Power of the Korn Ferry Brand

When I joined Futurestep in December 2011 as Global Head of Marketing & Communications, I remember how everyone in the Futurestep business would introduce themselves ...

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Thought Leadership: Cutting Through the Noise

Thought Leadership: Cutting Through the Noise

Korn/Ferry has built its brand around bringing scientific precision to bear on that most subjective field: people. Executive assessments, mission-critical competencies, best-in-class profiles—all of these have given ...

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The Rich Brand History of Korn/Ferry’s Diversity, Inclusion, and Talent Optimization Practice

The Rich Brand History of Korn/Ferry’s Diversity, Inclusion, and Talent Optimization Practice

Just over a year ago, Global Novations, a boutique diversity and inclusion and talent optimization firm, became part of Korn/Ferry Leadership and Talent Consulting, creating ...

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The Korn Ferry Brand Through the Years: A Retrospective

The Korn Ferry Brand Through the Years: A Retrospective

Stepping into virtually uncharted territory, with an understanding of the search business and a mere $10,000 investment, Lester Korn and Richard Ferry founded Korn/Ferry Enterprises—a ...

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A Branded House – Or a House of Brands?

A Branded House – Or a House of Brands?

I joined the Korn Ferry organization almost three years ago, taking global marketing responsibility for the firm’s standalone Futurestep brand. Before taking the role, I ...

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